The meatborsa blog.

McDonald’s Sued Over McRib Meat Claims

McDonald’s Sued Over McRib Meat Claims

Published 14 days ago in News

Martina Osmak, Director of Marketing

A new lawsuit says McDonald's misled customers by calling its McRib a “rib” sandwich even though it does not use pork rib meat.

Beyond Meat: Big Comeback or False Hope?

Beyond Meat: Big Comeback or False Hope?

Published 22 days ago in News

Martina Osmak, Director of Marketing

Beyond Meat’s stock had a short surge, but weak sales, internal problems, and low demand make a strong comeback unlikely right now.

Portugal cracks down on food fraud

Portugal cracks down on food fraud

Published 23 days ago in News

Martina Osmak, Director of Marketing

Food inspectors in Portugal have taken strong action against illegal practices in meat, shellfish, wine, and honey to protect consumers.

Inside the War Room: How the VEZG Sets Europe's Pork Price

Inside the War Room: How the VEZG Sets Europe's Pork Price

Published about 1 month ago in Market Analysis

Bo Pedersen, Chief Revenue Officer

Deep dive into the VEZG (Vereinigung der Erzeugergemeinschaften für Vieh und Fleisch), the organisation behind Germany's influential pig price, the VEZG Notierung.