The meatborsa blog.

Latest industry news and updates from the meatborsa team.

Animal Cruelty Allegations Against Chicken Farm Dropped
Published about about 11 hours ago in News

Animal Cruelty Allegations Against Chicken Farm Dropped

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Martina Osmak
Director of Marketing

Prosecutors have ended an animal cruelty investigation against a Storkow chicken farm after finding no proof of mistreatment, despite disturbing footage released by activists.

Avian Flu Deep Dive: Europe on "Red Alert" as Avian Flu Wave Intensifies
Published about 12 hours ago in Market Analysis

Avian Flu Deep Dive: Europe on "Red Alert" as Avian Flu Wave Intensifies

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Bo Pedersen
Chief Revenue Officer

A "worst in three years" scenario unfolds in Germany, while Poland sees resurgence in geese and France battles breakthrough cases in vaccinated flocks.

Global Meat Market to Hit USD 2.3 Trillion by 2034
Published 1 day ago in News

Global Meat Market to Hit USD 2.3 Trillion by 2034

Profile picture of Martina Osmak
Martina Osmak
Director of Marketing

The global meat market is projected to reach USD 2.3 trillion by 2034, growing at a 7.2% CAGR as consumers demand more protein, convenience, and sustainable products.

Market Pulse: Cranswick Commits £40m to Pig Welfare Overhaul After Activist Footage
Published 1 day ago in News

Market Pulse: Cranswick Commits £40m to Pig Welfare Overhaul After Activist Footage

Profile picture of Bo Pedersen
Bo Pedersen
Chief Revenue Officer

Following allegations of cruelty, Cranswick is investing £40 million in a six-point plan, including AI-driven surveillance, and a dedicated welfare hub, to elevate animal welfare.

Market Pulse: Romania's Transavia Unveils €150m Expansion; Flanders Fights Tariffs; Beef Prices Peak

Market Pulse: Romania's Transavia Unveils €150m Expansion; Flanders Fights Tariffs; Beef Prices Peak

Published 1 day ago in News
Bo Pedersen, Chief Revenue Officer

Eastern Europe moves up the value chain while trade wars and supply shortages squeeze global markets.

Market Pulse: Danish Crown Exits Profitable Norwegian Market – A Strategic Pivot Amidst Global Pressures

Market Pulse: Danish Crown Exits Profitable Norwegian Market – A Strategic Pivot Amidst Global Pressures

Published 2 days ago in News
Bo Pedersen, Chief Revenue Officer

Despite local profitability, the European pork giant's strategic pivot highlights how global corporate restructuring is reshaping national food markets and supply chains.

Top Chicken Wholesale Suppliers in Europe: Where to Buy in Bulk in 2025

Top Chicken Wholesale Suppliers in Europe: Where to Buy in Bulk in 2025

Published 3 days ago in News
Martina Osmak, Director of Marketing

Find reliable chicken wholesale suppliers in Europe. Compare fresh and frozen chicken products, certifications, and trusted B2B partners.

Meat Import & Export Platform: How Businesses Trade Meat Faster

Meat Import & Export Platform: How Businesses Trade Meat Faster

Published 3 days ago in News
Martina Osmak, Director of Marketing

Discover how modern meat import & export platforms help buyers and suppliers trade faster. Learn how MeatBorsa connects global partners for B2B deals.

First U.S. Fatality Tied to Tick-Related Meat Allergy

First U.S. Fatality Tied to Tick-Related Meat Allergy

Published 3 days ago in News
Martina Osmak, Director of Marketing

Researchers have confirmed the first documented death from alpha-gal syndrome, a tick-associated red meat allergy that’s increasingly relevant to meat industry professionals.

Market Pulse: Germany's Turkey Giant Heidemark Reportedly Up For Sale Amidst Industry Consolidation

Market Pulse: Germany's Turkey Giant Heidemark Reportedly Up For Sale Amidst Industry Consolidation

Published 3 days ago in News
Bo Pedersen, Chief Revenue Officer

Germany's leading turkey producer, with recent strategic acquisitions, is reportedly in advanced talks for a sale, signalling further consolidation in the European poultry sector

Market Pulse: A Global Crisis of Capacity and Consolidation

Market Pulse: A Global Crisis of Capacity and Consolidation

Published 6 days ago in News
Bo Pedersen, Chief Revenue Officer

An analysis of the global forces—from corporate consolidation to regulatory pressure—shuttering meat processors and threatening farm-to-table supply chains.

Croatia’s Iconic Food Brand Zvijezda Sold in Major Industry Shake-Up

Croatia’s Iconic Food Brand Zvijezda Sold in Major Industry Shake-Up

Published 6 days ago in News
Martina Osmak, Director of Marketing

Croatian food giant Zvijezda, known for its oils, margarine and mayonnaise, is being acquired by Žito Group in a deal expected to exceed €100 million, pending regulatory approval.

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