JD Super Expands Imported Meat Offerings Through Global Partnerships
JD Super is expanding its imported meat selection in China through new partnerships with international suppliers.
New Agreements to Increase Meat Supply
JD Super, the supermarket division of JD.com, has announced new partnerships aimed at growing its imported meat portfolio. The company is working with Argentina’s Beef Promotion Institute (IPCVA) and Chinese importer Linking Fresh to bring a broader range of meat products to consumers in China.
Focus on Argentine Beef
Through its agreement with IPCVA, JD Super plans to increase the supply of grass-fed beef from Argentina. The products will be distributed across JD’s platform, supported by its national logistics network.
Expanding Supplier Network with Linking Fresh
JD Super is also partnering with Linking Fresh, a large-scale frozen meat importer that works with over 300 global suppliers and reports annual import sales of more than RMB 15 billion. This partnership aims to expand access to international meat brands in the Chinese market.
Brands Included in the Expansion
The collaboration will bring several well-known meat brands to JD Super’s platform, including:
BRF and Marfrig (Brazil)
Kilcoy (Australia)
Arre Beef (Argentina)
Agrosuper (Chile)
Promotional Campaigns Planned
To support the rollout, JD Super and Linking Fresh will introduce marketing campaigns such as “Argentine Beef Week.” These campaigns are intended to increase visibility and promote the newly available products.
Broader Context
The move reflects ongoing trends in the Chinese retail sector, where demand for imported food products continues to grow. JD Super’s partnerships represent one of several efforts by major platforms to diversify their offerings and respond to evolving consumer preferences.
Source: https://retailasia.com/news/jd-super-expands-meat-imports-through-new-global-partnerships