Bratya Radevi: The Unplanned Journey to Leading Bulgaria's Meat Industry
What began as a casual family endeavor has evolved into one of Bulgaria's most respected names in meat production.
Founding & Background
In 2008, brothers Mladen and Dobromir Radev, together with their father, started raising cattle on 100 decares of land near Dulovo, Bulgaria. Land was affordable, and it felt like a good opportunity to try something new on weekends.
By 2012, what began as a weekend experiment had grown into a full-time venture. The Radev brothers built a modern farm, initially selling live cattle before shifting to producing and distributing Bulgarian beef.
A pivotal moment came when a chance meeting introduced their products to the supermarket chain Fantastico. Within days, Bratya Radevi was delivering fresh beef to its stores. The early stages were tough, but each hurdle pushed them to refine their processes and improve quality.
Core Products & Services
Today, Bratya Radevi is more than just a single beef farm. They offer:
Cattle Farming
Producing around 500 heads of beef cattle per year.
Slaughtering & Processing
Handling both beef and pork, with slaughtering capacity of up to 150 pigs a day, and cutting plant capacity of up to 300 pigs a day
Sausage Production
Crafting a range of sausage products for end customers, all made from carefully sourced Bulgarian meat.
Distribution & Transport
Operating their own fleet of trucks to deliver products across Bulgaria, ensuring freshness and full traceability.
Retail
Running a company store for customers who prefer to buy directly from the source.
Their driving philosophy remains straightforward: use fresh Bulgarian meat and maintain high standards of quality and transparency.
Team & Structure
The Radev family business now employs around 100 people. They operate both the main processing facility in Dulovo and the nearby farm, about 50 km away, where their cattle are raised. A dedicated management team oversees key areas including sales, logistics, production, slaughtering, and finance.
Major Milestones
Slaughterhouse Acquisition
Acquired the slaughterhouse they'd been using for years, taking over when the previous owner retired. Through a mix of bank and personal loans, they ramped up from 100 pigs per week to 300 per day.
Pork Production Expansion
Expanded into pork production after buying the slaughterhouse, further diversifying the family's offerings.
Operational Streamlining
Streamlined operations with a structured system to support continued growth.
International Expansion
Began exporting pork sides to Poland, Hungary, Greece, and Romania—an exciting step onto the international stage.
Target Market & Reach
Bratya Radevi supplies:
- Local butcher shops across Bulgaria that demand fresh, locally sourced meat.
- Meat processors dedicated to using Bulgarian products.
- Emerging export markets, including Poland, Greece, and other European countries.
Future Vision
With demand for quality Bulgarian meat on the rise, the Radev brothers aim to:
Expand Facilities
Invest in larger buildings and advanced machinery to keep up with growing orders.
Prioritize Sustainability
Build a new treatment plant as part of a 1-million leva investment in environmental protection.
Open Flagship Stores
Bring premium Bulgarian meat directly to customers in major cities across the country.
What began as a casual family endeavor has evolved into one of Bulgaria's most respected names in meat production. Guided by Mladen and Dobromir's dedication to local quality and service, Bratya Radevi continues to grow—proudly upholding a tradition of excellent Bulgarian beef and pork for both domestic and international customers.
Contact Bratya Radevi
Address
Company Store and Office
Dobrich
Dunav St. 58