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Beyond Meat Tries New Path With Protein Drink Launch
Beyond Meat has launched a plant-based protein drink as it looks to grow beyond meat products while facing slower demand in its core business.
Martina Osmak
Director of Marketing
A New Product From Beyond Meat
Beyond Meat has announced the launch of Beyond Immerse, a new plant-based protein drink. The product was revealed on January 15, 2026, and marks the company’s move into the functional beverage category.
The drink is being sold for a limited time through the company’s direct-to-consumer platform, Beyond Test Kitchen.
What Is Beyond Immerse?
Beyond Immerse is a sparkling protein drink made with plant-based ingredients. It is designed to offer protein along with fiber, antioxidants, and electrolytes in a lighter format than traditional protein shakes.
Each can contains 12 fluid ounces and is meant to be consumed as a refreshing beverage rather than a meal replacement.
Flavors and Nutrition Details
The drink is available in three flavors and each flavor comes in two nutrition options:
10g protein, 7g fiber, 60 calories
20g protein, 7g fiber, 100 calories
Protein is sourced from peas, while fiber comes from tapioca. The drink also includes vitamin C and electrolytes. According to the company, it contains no GMOs and no sugar alcohols.
Why the Company Is Expanding Beyond Meat Products
The launch comes at a challenging time for Beyond Meat. In recent quarters, the company has reported declining revenue and wider losses, partly due to slower consumer demand for plant-based meat. Some shoppers have shown less interest in highly processed foods, which has affected sales across the alternative meat category.
At the same time, protein drinks and functional beverages have seen strong growth. Many consumers are looking for easy ways to add protein to their diets outside of main meals. By entering this category, Beyond Meat is aiming to reach consumers in a different part of the food and drink market.
Limited Release for Now
Beyond Immerse is currently available only through Beyond Test Kitchen, which Beyond Meat uses to test new products and gather consumer feedback. The company has not shared whether or when the drink will be sold in physical stores.
Looking Ahead
The move into beverages shows how Beyond Meat is experimenting with new formats as it adapts to changing consumer trends. Whether the protein drink will become a long-term product remains unclear.
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