Shaping the Future of the European Meat Industry

The European meat industry is at a turning point. Faced with a rapidly evolving landscape influenced by global trade, sustainability demands, regulatory changes, and shifting consumer preferences, businesses across the sector are adapting to stay ahead.

At MeatBorsa, we recognize that these challenges also present opportunities—opportunities to innovate, optimize production, and redefine the future of meat supply and trade.

That’s why we were thrilled to be a part of EuroMeat Conference 2025 at Food Expo Athens, where our CEO, Ivan Osmak, joined industry leaders from across Europe to discuss how the sector is evolving and what lies ahead.

The Key Themes of the Conference

This year's EuroMeat Conference brought together some of the most influential voices in the meat industry, including producers, processors, exporters, and regulatory bodies, to address the biggest challenges and opportunities shaping the future.

Among the key topics discussed were:

Global and Regional Market Trends – From new consumer preferences to the impact of ongoing global events, the market is shifting rapidly. How can European meat producers stay competitive?

Sustainability and Regulatory Changes – Stricter environmental policies and sustainability expectations mean the industry must adapt to greener, more responsible production practices.

The Role of Technology and Innovation – Whether it's AI-driven traceability, advanced processing methods, or improved logistics, technology is playing a crucial role in shaping the industry’s future.

Export Market Expansion – Opportunities such as the EU-India trade deal are opening new doors for European meat producers looking to expand into international markets.

Consumer Expectations and Convenience Products – The modern consumer is looking for quality, transparency, and convenience in their meat products. How can we meet these demands while maintaining profitability?

MeatBorsa’s Commitment to the Future

At MeatBorsa, we are not just participants in this industry—we are active contributors to its future. The insights from this conference reinforced our belief that success in the coming years will be defined by agility, collaboration, and forward-thinking strategies.

The discussions at EuroMeat Conference 2025 confirmed that while the road ahead presents challenges, it also offers incredible opportunities for those who are ready to evolve.

Looking Ahead: The Future of the European Meat Industry

The European meat industry is adapting to new realities—and those who innovate and embrace change will be the ones who thrive.

We are excited to continue leading the way, collaborating with partners across the industry, and staying ahead of the trends that define the future.