Meat Industry at the Verge of Change
Published about 1 year ago in News

Meat Industry at the Verge of Change

A traditionally face-to-face industry still offers a lot of benefits to working that way. It also deserves a face lift with a dash of technology. Meat Borsa is a first-of-its-kind platform that meat trading companies need in order to streamline their buyi

Profile picture of Bo Pedersen
Bo Pedersen
Chief Revenue Officer

A traditionally face-to-face industry still offers a lot of benefits to working that way. It also deserves a face lift with a dash of technology. Meat Borsa is a first-of-its-kind platform that meat trading companies need in order to streamline their buying and selling processes. This really is the best of both worlds – taking what was good and building on that for a modern, better and more efficient trading platform.

Current State of the Industry

Without a centralized place where all meat industry players can meet, today’s meat industry must dedicate an enormous amount of time and effort in identifying and locating buyers and traders for your meat products. This results in an unnecessarily complicate, time consuming and inconsistent sales cycle.

Today’s meat trading business is rooted in existing relationships with the majority of sales being conducted through emails, messaging apps and even in some cases via social media. This is workable but ultimately inefficient and unsatisfactory resulting in loss of time and money.

In a world where technology can prove to be a solution to almost every problem, the meat industry is ripe for disruption.

In a world where technology can prove to be a solution to almost every problem, the meat industry is ripe for disruption.

The Disruption

The meat trading industry business environment was lacking efficiency and transparency. When everything is done via phones and text messages, it makes room for a significant loss of time and money.

That’s why a disruption is needed. Something to bring new markets to the table, more ways to negotiate on pricing, to provide tools for making better deals. Something to provide recommendations when selling and buying, to speed up the process, to tear down the barriers to inefficient trading. For example – people are used to being able to communicate directly, and in real time. This is why we created a chat functionality on Meat Borsa that goes further than what people are used to – it also provides a translation function facilitating global negotiations.

Meat Borsa is the game-changing disruption this industry needed – we kept all the good things and built on top of them. Best of both worlds, packed in a meat trading marketplace.